Feels like team spirit.
ThisIsMichigan.com is tailored to the top prospective student athletes in the country. Oozing with Mazie and Blue pride, this immersive digital experience captures the spirit of the University of Michigan and what it means to be part of The Team, The Team, The Team.
Full-screen panels help prospective students learn about campus, UM traditions, academics, and more - in a way that feels exciting and fresh
If a picture is worth 1,000 words, these carefully curated galleries are worth millions. Poignant images and descriptive content bring student-athlete stories to life.
Crowd-sourced photo and video collections allow current student-athletes to show their potential teammates what being a Wolverine is really like.
Key Services Provided
Content Strategy:
Developed content goals and an approach to digital storytelling
Copywriting and copyediting:
Wrote copy for all key landing pages, sourced and edited content from a large group of subject matter experts
Asset Management:
Oversaw selection of images and other visual assets, managed specifications for imagery and content throughout the site