Gastro Ditgital Health
Gastro Digital Health is a member-based education site for medical professionals specializing in Gastroenterology, who want to make the most of the efficiency resources within the Epic electronic health record platform. Patients know this system as MyChart — the colloquial name for the portal many of us use to manage physician visits, prescriptions, lab orders, and more. The platform is extremely powerful, allowing clinicians and their organizations to automate record keeping, but it can be daunting for users who are less comfortable with EHR systems. Gastro Digital Health produces videos, tutorials, info sheets, webinars, and more to help clinicians leverage Epic to decrease administrative load for their staff, minimize errors in patient records, and ultimately spend more time with their patients and less time on paperwork.
A content library for clinicians, by clinicians
Gastro Digital Health is the brainchild of two physicians who found themselves consistently instructing their colleagues on how to use the Epic EHR system. They eventually began creating EHR workflow tips for their staff, and then for their entire organizations, and then with clinicians outside their organizations — and thus, GDH was born.
The website contains a set of public marketing pages, a user registration/sign up flow, and members-only areas for two subscription tiers. I created the Gastro Digital Health web experience from end to end, from concept, to implementation, to ongoing marketing initiatives.
Brand Identity
Gastro Digital Health reached out to me to help with their project from day one — so I was fortunate to lead their brand identity work. I created several moodboards to determine design direction and created a Figma library of brand styles and variables to use over the life of the project.
SIte structure and wireframing
Because GDH encompasses both public and members-only content, we created a set of wireframes for each type. Templated content was extremely important, because GDH had over 20 topics for which they wanted to produce content, and our approach therefore needed to scale easily. We limited page layouts to just a few components and kept the UX very clean and straightforward, allowing the site to easily flex and grow over time.
Content creation - AKA, “Kate learns epic”
With the help of my subject matter experts at GDH, I produced marketing content for over 50 web pages, and assisted with over 30 PDF tip sheets. We also created video tutorials for many topics. Due to copyright restrictions, we were unable to record screen recorded walkthroughs of the Epic platform, so I created anonymized clickable prototypes simulating a clinician’s user experience, and the GDH team used these to record their tutorial videos.
Topic-based content strategy
GDH wanted to organize their members-only content by topic, which was a challenge due to Epic’s complexity. Many of the platform’s feature names are proprietary (ex. SmartPhrases, SmartSets, etc.), so GDH’s users may not be familiar with these features at first. Therefore, we wanted to give users the opportunity to learn about each topic before diving into its associated resources. Rather than creating a single, filterable database of content, we opted for an index-like approach, categorizing topics using terms clinicians know, and creating on-page navigation to make browsing topics easy. We also created relationships between topics using features like related content on each page.
